OUR SIGNATURE MAKER’S MARK® FAMILY RECIPE, BOTTLED AT A SPECIAL 101 PROOF TO ENJOY WITH SPECIAL PEOPLE. Bill Samuels, Sr. always liked the flavors released at this unique proof, so he set aside this bourbon for special occasions with his closest friends. Now, we’re offering this exclusive bourbon to you through this limited release, so you can share it with special friends of your own. Like all our bourbon, we think there’s a lot to discover within it – our signature smoothness from soft, red winter wheat, but richer and more intense flavor at the higher proof. It’s definitely different and a rare treat for all who make the pour. 1940 BARREL SOCIETY MEMBERS = 2 K CARDS *Please note: You will get physical K-Cards when you pick up your bottle at the store.